Hotels

Optima Hotels & Resorts has reviewed its financial and operating performance for January–September 2026. This report presents the network’s expansion and recovery results for 2026, alongside an overview of its social initiatives during the full-scale war. It covers tax payments, employment, hotel operations and support for military personnel and civilians.

Taxes and Employment

“From January to September 2026, our management company paid UAH 127,381,915.94 in taxes to national and local budgets,” says Yuliia Haziieva, Deputy Chief Operating Officer at Optima Hotels & Resorts. These payments were made by Optima Hotel Management LLC.

As of September 2026, the network employed 1,064 people across its hotels, restaurant operations and head office.

To keep our hotels running, we purchase food, textiles and consumables, as well as maintenance and transport services, generating business for suppliers and contractors.

Charitable Contributions and Support for Military Personnel

Between January and September 2026, we allocated UAH 8,686,354.05 to charitable causes and military needs. Of this amount, UAH 8,500,000.00 went to charitable foundations, while UAH 186,354.05 covered direct payments for military needs.

In addition to financial contributions, hotels across the network donated 3,755 items of bed linen, towels and blankets to military hospitals, units of the Armed Forces of Ukraine and volunteers. Support was provided through organisations including VOLIS, the Podilska Varta Plus Charitable Foundation, Dvi Fortetsi, the Soniashnyk Charitable Foundation, and Territorial Recruitment and Social Support Centres.

Optima Vinnytsia made the network’s largest contribution of this kind, donating 1,344 textile items through the Podilska Varta Plus Charitable Foundation. Optima Kremenchuk donated 519 items of bed linen, the team in Kamianets-Podilskyi provided 383 textile items to Dvi Fortetsi for camouflage nets, and the Dnipro team donated 361 items of bed linen.

The Cherkasy team donated 266 items of bed linen to the regional Territorial Recruitment and Social Support Centre for units of the Armed Forces of Ukraine. The Mykolaiv team provided 264 items to the Soniashnyk Charitable Foundation, while the Zhytomyr team donated 165 items to support military personnel and volunteers. The Sumy team supplied bed linen to VOLIS and Sumy School No. 12.

We also donated fabric for making camouflage nets to Sumy School No. 12 and Dvi Fortetsi.

Social Programmes and Complimentary Services

In August 2026, we helped provide free accommodation for Lviv residents whose homes had been destroyed or damaged in a Russian attack. They were welcomed at Optima Collection Medieval and Optima Dworzec.

Military personnel are eligible for an ongoing 10% accommodation discount upon presentation of a document confirming their status. The terms are available on our website and the social media pages of key hotels in the network.

Through the “Recovering Together” programme, military families receive a complimentary seven-day stay at VitaPark Provans and VitaPark Karpaty. Other initiatives include free rehabilitation for wounded service members, including a 14-day programme in Dnipro for former network employees, and complimentary accommodation for service members from the Azov Brigade and their families.

We also organise free training sessions for children from internally displaced families.

Hotel Accessibility

To support guests with reduced mobility and wounded veterans, we are adding accessible rooms, ramps and lifts across the network, as well as Braille signage. The facilities available vary by hotel. Gallery Poltava has an Accessible Room with a terrace and a lift; upgrades to the property also include solar panels. All hotels in the network are now equipped with generators and have designated spaces where guests can stay during air raid alerts.

Hotel Openings in Zhytomyr and Chernivtsi

Optima’s partners have made significant investments in opening hotels in Zhytomyr and Chernivtsi.

In June 2026, we opened Zhytomyr by Optima, offering 105 rooms, including 10 adapted for guests with reduced mobility. The hotel has designated spaces for use during air raid alerts and large conference halls that can be reconfigured for different event formats. In our team’s assessment, these conference facilities are unmatched in Zhytomyr.

The hotel is equipped with a generator and solar panels, making it fully energy-independent.

In September 2026, we opened Optima Collection Renaissance in Chernivtsi. The first phase brought 26 rooms into operation. For business events, Renaissance Hall accommodates up to 60 people.

The Chernivtsi hotel is equipped with a generator to maintain essential services.

We work with hotel owners through operational management, franchise and consulting arrangements.

Our network spans major cities and resort destinations, including Kyiv, Lviv, Dnipro, Chernivtsi, Zhytomyr, Poltava, Rivne and Lutsk, as well as Zhdeniievo, Poliana, Truskavets and Sataniv.

Partial Restoration of Optima Sumy

On 28 February 2026, two drones struck Optima Sumy, causing a fire. Fourteen rooms were completely destroyed and another 16 sustained severe damage. All building utility systems were put out of operation.

Within five days, the team restored heating and water supplies and reopened the restaurant. Over the following two months, 57 rooms were repaired and brought back into service. They are now welcoming guests.

Further repairs are currently on hold. The roof and the rooms on the fourth and fifth floors have been secured to prevent further deterioration.

Around UAH 1.5 million has already been spent on urgent repairs and protective work. Rebuilding the roof and restoring the remaining 30 rooms is estimated to cost UAH 18 million.

Restoration of Optima River Mykolaiv

Optima River Mykolaiv was hit twice and had to rebuild its operations from scratch after each strike. Following the first strike, the team brought 50 rooms back into service; after the second, 40 rooms were restored. These figures represent two separate stages in the recovery of the same property.

Staff Training and Quality Control

In 2026, training reached 675 employees. We updated 13 training courses, which were completed by 412 people. Business simulation games provided another form of development, with 45 line managers taking part.

A total of 165 employees received internal promotions. Examples of career progression include Mariia Korniienko, who advanced from receptionist to manager of the four-star hotel in Zhytomyr, and Anna Kyryliuk, who began as a front desk clerk in Vinnytsia and went on to lead the hotel in Chernivtsi.

Together with the Terra Integrity NGO and the Vymir project, we held training sessions on respectful and appropriate communication with military personnel, veterans and people with disabilities.

Following internal reviews, we updated guest welcome procedures and introduced AI-supported quality monitoring for reception services.

We use the Collaborator learning management system for onboarding and professional development. Online courses are complemented by webinars and on-site mentoring at our hotels.

For corporate client management, we use the Ukrainian platform Uspacy, which allows managers to maintain customer records, communication histories, deals and tasks in one place.

Room Nights Sold, Business Events and Travel

Between January and September 2026, the network sold 323,775 room nights, compared with 306,172 in the same period of 2025. This represents an increase of 17,603 room nights, or 5.75%. Growth was driven by new hotel openings and improvements to network operations.

Optima MICE organises conferences and corporate events, providing venue selection, technical equipment, accommodation, catering and event support.

Optima Travel Ukraine offers tours and excursions for travellers exploring Ukraine.

Current Partnership Programmes

The network’s current partners and programmes include Mastercard Bilshe, YASNOLOV, Sense Bank, Silpo’s Vlasnyi Rakhunok loyalty programme, PUMB, Ukrzaliznytsia’s Zalizni Druzi programme, Fishka, Ukrnafta petrol stations, Nova Poshta’s Hands-Free service and IT Club.

The Hands-Free service, offered in partnership with Nova Poshta, allows guests to arrange luggage delivery by scanning a QR code at the reception of a participating hotel. They can leave their suitcase with a hotel employee and collect it at a Nova Poshta branch in their destination city.

In 2026, the network continues to combine day-to-day guest service with new hotel openings and the partial restoration of damaged rooms. Its economic and social contribution includes tax payments, employment, orders placed with suppliers and contractors, and support for military personnel and civilians.

On September 22, Optima CollectionRenaissance Chernivtsi opens its doors to guests, welcoming visitors to a new hotel by Optima Hotels & Resorts at 1 Sadovskoho Street.

Chernivtsi is a city you want not only to visit, but to experience. Now, there is a new place to stay for those who value comfort, thoughtful details, and quality hospitality.

Optima Collection Renaissance offers 26 rooms designed for a comfortable stay. Guests can also enjoy a dedicated breakfast area, while the conference room provides a convenient space for business meetings, conferences, and events.

Located at 1 Sadovskoho Street, the hotel offers an opportunity to combine a comfortable stay with discovering Chernivtsi — its distinctive architecture, atmosphere, and unique character.

Optima Renaissance Chernivtsi is ready to welcome its first guests.

We invite you to discover Chernivtsi with Optima — stay, unwind, and experience the city from a new perspective.

Today, we celebrate a day that unites millions of Ukrainians through love for their country, faith in its strength, and hope for its future.

The Optima Hotels & Resorts team sincerely congratulates everyone on Independence Day of Ukraine!

We wish you peace, safety, resilience, and confidence in tomorrow. May every home be filled with warmth, every heart with hope, and may your loved ones always be close.

We are grateful to everyone who works, supports, protects, and helps Ukraine every day.

Happy Independence Day!
Glory to Ukraine!

Following the russian missile strike on Lviv, 40 residents were left homeless. In the first days after the attack, hotels across the city joined the relief efforts and provided temporary accommodation to those affected.

Two hotels from our Optima Hotels & Resorts network — Optima Collection Medieval and Optima Dworzec — also responded promptly and provided free accommodation to people whose homes had been destroyed or damaged as a result of the russian attack.

It was important for us to provide those affected not only with comfortable accommodation but also with a safe and peaceful place where they could recover from what they had experienced. Our hotel teams took care of the residents and did everything possible to ensure that they felt supported and did not have to face this difficult time alone.

Lviv Mayor Andriy Sadovyi visited the residents temporarily staying at Optima Collection Medieval. He thanked the city’s hotels for responding promptly and helping those in need:

“This is a business that stood by people at the very moment when they needed it most.”

We thank the teams of Optima Collection Medieval and Optima Dworzec for their compassion, prompt response and care. We also thank the other hotels in Lviv that joined this important initiative.

In the most difficult moments, it is especially important to support one another, join forces and act together.

Photo: LMR

In connection with publications that appeared on July 30–31, 2026, Optima Hotels & Resorts considers it necessary to provide an official clarification.

First and foremost, we would like to emphasize that the Company respects the work of the law enforcement authorities of Ukraine and does not comment on the course of criminal proceedings.

At the same time, a number of media publications create the impression that the Ukrainian hotel chain Optima Hotels & Resorts is managed or controlled by a foreign individual mentioned in the respective publications. Such an interpretation does not correspond to the actual changes in the ownership and management structure of the Ukrainian business, which took place long before the full-scale invasion of the Russian Federation, namely in 2017.

In 2023, our hotel chain completed a rebranding process and continued its operations under the Optima Hotels & Resorts brand following the separation of the trademarks used by the Ukrainian and international businesses.

Today, the network’s operations in Ukraine are carried out by Optima Hotel Management LLC, a Ukrainian company incorporated under the laws of Ukraine. The company manages the hotel network, pays taxes in Ukraine, regularly supports the Armed Forces of Ukraine through charitable donations, creates jobs, and continues to fulfill all of its obligations to guests, partners, and the state.

We would also like to emphasize that the ownership and management structure of Optima Hotel Management LLC was established long before the aforementioned publications appeared (in 2017) and is confirmed by information contained in the Unified State Register of Legal Entities, Individual Entrepreneurs and Public Associations of Ukraine (the “USR”). Following the full-scale invasion of the Russian Federation, and certainly after the publication of the aforementioned media materials, the beneficial owner of the Company has not changed.

According to the information contained in the USR, the sole ultimate beneficial owner of Optima Hotel Management LLC since 2017 has been Volodymyr Oleksandrovych Kashutin, a citizen of Ukraine. The members (participants) of the Company are Volodymyr Kashutin and Andrii Dema, both citizens of Ukraine.

These records constitute the official, current, and publicly available information and may be independently verified.

We further emphasize that the current management structure of our hotel chain is determined by the Company’s constituent documents and the information contained in the USR.

Optima Hotels & Resorts continues to operate as usual. All hotels continue to welcome guests, fulfill their contractual obligations, provide employment opportunities for Ukrainians, pay taxes, and contribute to Ukraine’s economy.

We call upon representatives of the media to rely on up-to-date information from official state registers and the Company’s official statements when preparing materials, and to clearly distinguish information relating to criminal proceedings from information regarding the current management structure of the Ukrainian hotel chain Optima Hotels & Resorts.

We would particularly draw the media’s attention to the fact that neither the name of our hotel chain nor the names of its owners or officers are mentioned in any publications on the official websites or Telegram channels of the Security Service of Ukraine or the Office of the Prosecutor General of Ukraine.

Furthermore, we remind all parties that, pursuant to the criminal procedural legislation of Ukraine, the commission of a criminal offense may only be established by a court of law. No person may be deemed guilty of committing a criminal offense until their guilt has been proven in accordance with the law and established by a final and binding court judgment.

Accordingly, we urge the media to refrain from disseminating any unverified or officially unconfirmed information regarding our hotel chain, its owners, and its officers.

Should such information continue to be disseminated, Optima Hotels & Resorts reserves the right to avail itself of all remedies provided under the laws of Ukraine to protect its business reputation, including seeking compensation for reputational damages and demanding a public retraction of any false information disseminated.

Dear guests,

Please be informed that Optima Kremenchuk Hotel will operate until May 31, 2026, inclusive.

Kindly take this information into account when planning your future trips to Kremenchuk. Until May 31, the hotel team will continue to operate as usual and will be happy to welcome guests.

We sincerely thank everyone who has chosen Optima Kremenchuk for travel, business trips, and leisure stays. It has been a pleasure to be part of your journeys.

The new Zhytomyr by Optima hotel will officially open its doors to guests on June 1, 2026! It is a modern space designed for comfortable stays, business trips, and enjoyable travel experiences in the very heart of the city.

Zhytomyr by Optima is conveniently located in the center of Zhytomyr at 6 Peremohy Square. Its prime location allows guests easy access to the city’s main administrative, cultural, and business destinations while enjoying the vibrant atmosphere of downtown Zhytomyr. The hotel is situated in the business center building and occupies the 5th to 8th floors. Guests will enjoy comfortable and cozy rooms created to ensure relaxation after a busy day.

The hotel will also offer parking facilities for convenient travel by car, as well as a fitness gym for guests who value an active lifestyle even while away from home.Zhytomyr by Optima will be an excellent choice for both leisure and business travelers seeking comfort, modern service, and a convenient central location.

We look forward to welcoming you to a new space for отдых, travel, and business stays!

We sincerely congratulate you on the bright holiday of Easter!

Easter is a time of warmth, unity, joyful gatherings, and a special atmosphere that brings family and loved ones together. On this bright holiday, we wish you peace, inner harmony, prosperity, love, and comfort in every home.

We wish that these festive days bring joy, peace, sincere emotions, and renewed strength. May your loved ones always be near, may harmony and care fill your home, and may each new day bring more kindness, light, and confidence in the future.

Best regards,
Optima Hotels & Resorts